國立陽明交通大學禮盒 - 北投湯花皂 東方美人茶
《國立陽明交通大學禮盒 - 北投湯花皂 東方美人茶》以 “北投湯花皂” 和 “東方美人茶” 象徵 “陽明” 及 “交大” 兩大校區,延伸出 “軍艦岩” 和 “竹湖” 手繪水彩插畫作為兩對稱內盒包裝應用,燙金手寫產品名稱呼應水彩畫作增添質感,外包裝採用再生紙材質松賀灰卡搭配燙白線稿及燙金字樣。內盒直觀的視覺轉化透過外盒低調沉穩的類清水模紙質揭開序幕。禮盒試圖透過水彩畫作、手寫字體及包裝手法呈現出人文、淡雅氣息。

National Yang Ming Chiao Tung University Gift Box - Beitou Hot Spring Flower Soap with Oriental Beauty Tea
In the “National Yang Ming Chiao Tung University Gift Box - Beitou Hot Spring Flower Soap with Oriental Beauty Tea”, the “Beitou Hot Spring Flower Soap” is used as the symbol of the “Yang Ming Campus”, and the “Oriental Beauty Tea” is used as the symbol of the “Chiao Tung Campuses in Hsinchu”. The hand drawn watercolor illustrations of “Battleship Rock” and “Bamboo Lake” extended from the images of the campuses are adopted as the illustration on the symmetric inner boxes of the package. The handwritten bronzed product names bring a sense of elegance together with the watercolor illustrations. The outer package is made from gray recycled paper coated board with the decoration of line drafts in white and bronzed characters. The intuitive visual transformation of the inner boxes is thus introduced by the low-key and calm texture of paper like fair-faced concrete. In the gift box, the designer attempts to present senses of humaneness and elegance with watercolor illustrations, handwritten characters, and packaging method.
國立陽明交通大學禮盒 - 北投湯花皂 東方美人茶

Packaging DesignISauce Shih @Sauce illustration
IllustrationISauce Shih @Sauce illustration
Photo I Cheng Cheng
DateIJuly, 2021

You may also like

Back to Top